Environmental commitment and innovation as catalysts for export performance in family firms

Recognizing the extent of inconclusive findings in environmental commitment – export performance nexus, this study examines link order to reduce theoretical ambiguity. The paper focuses on family firms Poland and assesses distinct rate intensity resulting from strategic issues, through product innovation process innovation. Analyzing a sample 409 sourced World Bank Enterprise Survey database, results indicate that issues encourages but not In turn, increases while does not. It is also found quality certifications interact with relationship between These pose important implications offer insights stakeholders particularly interested sustainable practices firms.